We’re on a mission to make every kid good with money.

We want our kids to be smart with money, to be in control, to take responsibility and to understand when it’s gone it’s gone. We want them to go out into the world confident in managing their own money and making the most of life.

We believe that building good money skills comes from empowering and trusting our kids. We live in an increasingly cashless society and the only way kids can learn how that works is to experience it.

With gohenry we’ve created a safe environment, with unique parental controls, free from debt, where children & teens can learn about earning, saving, spending and giving. They can experience money online and instore and build money skills that last a lifetime.

Our story

gohenry started with us – a small group of friends and parents who wanted to help our children understand how money works in the modern world and in the process make allowance easier to manage and a positive experience in the house.

We were funding our kids iTunes accounts with our own debit cards and paying extra here and there – all in between scrambling around for their weekly allowance.

We needed a simple solution that was easy for parents and practical for kids, and designed specifically for families. We struggled to find something so we started gohenry.

Our solution: a debit card and app with unique parental controls. Designed from the ground up to make managing allowance easy and to offer kids an intuitive budgeting tool and safe spending solution - the goal was to give families something they could easily use in their everyday life.

Growing the family

Launched in 2012, our community has rocketed to over 1,000,000 members. As the first to market globally, we’re proud to be the largest company in this space.

We’ve been named by KPMG and H2 ventures as one of the world’s Leading 100 Fintech Innovators and in the 8th fastest growing tech business in the UK by the Sunday Times in their Tech Track 100.

We’ve grown a customer base more diverse than we ever could have imagined and discovered that our service helps people from many different walks of life.

Along the way, we’ve tried to give back and help our community do the same - we offer our members the chance to give a small part of their allowance to Boys & Girls Clubs of America via our app.

Founded and funded by parents

Backed by our own customers, the management team and co-founders, and a network of smart Angel investors, including CEOs from a few of the biggest private and public internet companies in the world. During equity crowdfunding campaigns on Crowdcube our customers buy shares in the company. In 2016 we broke an equity crowdfunding world record by raising $5.6m on Crowdcube and in 2018 we did it again raising $8.1m - with over $3m coming from our very own customers.

Press Inquiries

We’d love to tell you about what we do. Contact us if you’d like to speak to us about our aim of helping young people learn about money. To get in touch, email us at press@gohenrycard.com

Working with us

We're growing fast and are always on the hunt for talented individuals to join our team. If you’re interested, check out our jobs page or email us at working@gohenrycard.com.

Join over 1.5 million customers and get started for free

No obligation. No upfront payments. Cancel anytime.

gohenry costs just $3.99 per child per month, and you can cancel at any time.

See what our customers have to say


Based on (1,157) reviews

28 hours ago

I would have no hesitation in...

I would have no hesitation in inviting Go Henry to friends and family.

Stephen West

2 days ago

We love go henry

We love go henry, the whole experience and our grandson has been brilliant, he s...

Avril Blackman

2 days ago

Easy to use app

Easy to use app, easy for children to understand excellent

Bliss Richards

Making every kid good with money

© gohenry Inc. The gohenry card is issued by Community Federal Savings Bank, member FDIC, pursuant to license by Mastercard International.

Our office is located at 54 W 40th St, New York, NY 10018 USA

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