The top 10 'finfluencers' for kids to follow

The top 10 'finfluencers' for kids to follow

Managing your money can be stressful and confusing, so it's always helpful to have a list of go-to experts to help you find your way. Knowing who to trust, however, is key to getting good advice. Here are 10 top finfluencers who can help your child learn about money.

Who is a finfluencer?

Finfluencers are people who share information on financial topics with their audience. They have "influence" because of the size of their audience on social media platforms like YouTube, TikTok, and Instagram. For adults, a well-known Suze Orman and Jim Cramer are well-known adult finfluencers. Teens and kids are more likely to turn to others. Especially on TikTok, where the hashtag #fintok has over half a billion views, and is now one of the most informative and active corners of the platform.

Is advice offered by finfluencers always correct?

Whether the advice offered by a finfluencer is correct depends on the subject they are discussing, their opinions, and their sources. This is why talking about financial matters with your kids regularly is essential. Regular conversations can help you identify what kind of financial content they are consuming and whether the advice they are getting is good.

What to look out for?

There are plenty of opportunities for misinformation in the social media finance space and, as a result, there’s been a huge influx of scam content. With finfluencers, advise your kids to be careful of the following:

  • Get rich quick schemes.
  • Risky financial advice.
  • The background of the influencer—are they reputable?
  • The credibility of the influencer— get your kids to trust their gut. If financial advice sounds too good to be true, it is!
  • Advice from "finfluencers" showing off their clothes, money, cars, and houses with promises of financial tips and advice are all likely to be fake.
  • Anyone who packages up their "financial advice" and asks you to pay for it.

Top 10 finfluencers for kids

Thankfully, there are many reputable financial influencers — here are 10 worth watching:


Humphrey Yang @HumphreyTalks

3.3M followers TikTok

48.2M likes on TikTok

506k followers Instagram


Humphrey Yang is a finfluencer eager to share his knowledge and information on everything from online pricing tips to money-saving hacks and the truth about saving and investing.


Pennies to Pounds @penniestopounds

29.2K followers TikTok

253.3k likes on TikTok

21.2K followers Instagram


Kia from Pennies to Pounds offers simple, jargon-free videos about financial literacy. She has some great posts on saving money when eating out and regularly posts saving challenges, and travel hacks. She also provides details about accounts with the best benefits.


Milan Singh @MilanSinghhh

2.5M followers on TikTok

25.4M likes on TikTok

902k followers on Instagram


Milan Singh posts daily money videos. on investment tactics and tips alongside good financial literacy information about how taxes work and how to improve your credit rating.


This Girl Talks Money @thisgirltalksmoney

24k followers Instagram


Ellie Austin-Williams gives financial advice tailored to girls and women, including career tips. She posts blogs and creates podcasts for her followers about money-related topics such as budgeting, saving, and investing.


My Frugal Year @myfrugalyear

104k followers Instagram


Clare Seal is the financial expert behind @myfrugalyear. Her book, Real Life Money: An Honest Guide to Taking Control of Your Finances, discusses various topics from how to negotiate repayment terms with creditors, setting realistic budgets without making yourself feel bad, to managing money anxiety.


Ahmad Musa  @ahmadmusa01 

299.4K followers on TikTok

3.1M likes on TikTok


Ahmad Musa’s money-saving tips and financial advice on everything from understanding tax to student loans have earned him a large and loyal following. He’s the go-to on everything from money myth-busting and scams to avoid to practical know-how like saving cash at the cinema. He’s now giving money advice on GoHenry’s TikTok too. Go check him out: @gohenry.


Poku Banks @pokubanks

36.9k followers on Instagram

9.2M likes on TikTok

341K followers on TikTok


Poku Banks loves talking about personal finance. Whatever school doesn’t teach you about money, you can rely on his content to fill in the gaps. His budgeting tips and tricks have caught the attention of thousands on his Instagram, TikTok, and YouTube channels as well as in newspapers.


Taylor Price @pricelesstay

86.8k followers on Instagram

20.6M Likes on TikTok

1.1M followers on TikTok


Taylor Price, more popularly known by her username @pricelesstay, is a young entrepreneur and financial activist who has gained worldwide recognition. After starting university and quickly realizing what she was being taught in school would do nothing to help her in the real world, Taylor decided to take matters into her own hands. She started a blog and founded Pricelesstay. Her goal? To put an end to "the silent pandemic of financial illiteracy".


Mr MoneyJar @mrmoneyjar

15.5k followers on Instagram


Timi Merriman-Johnson, a.k.a. Mr MoneyJar, provides easy-to-understand financial advice through digital content and events. He’s been featured on major news networks such as LadBible and Sky News. Timi is also the proud host of The Mr MoneyJar Show, a weekly podcast that features intriguing interviews with people using money to make a difference in the world.


She Does Money @shedoesmoney

14.5K followers on TikTok

68.5K likes on TikTok


She Does Money's mission is to "help millennial women improve their relationship with money". Emilie created the She Does Money Club to help women everywhere become more financially confident. Membership provides access to jargon-free financial education, as well as a safe space for women to share their successes and failures with others on a similar journey.

How can GoHenry's Money Missions help teach my kid about finance?

GoHenry's Money Missions offers bite-sized lessons, quizzes, and videos on money, with more advanced financial topics for older kids. Here you'll find lessons on how to spend and save wisely, money safety, investing, and banking basics. All lessons are age-appropriate and designed to accelerate your child’s financial literacy. You’ll find Money Missions on the GoHenry app.
Written by Anita Naik Published Dec 23, 2022 ● 5 min. read