The GoHenry Youth Economy Report
Our exclusive data reveals exactly how much kids are earning, saving, spending and giving—providing unprecedented insight into the behaviour and attitudes of Gen-Z and Generation Alpha, and how this will influence the future of money.
Is this the end of the bank of Mum & Dad?
Although – or perhaps because – they’re growing up in a time of economic instability, today’s kids and teens are already on track to become the most financially empowered generation in history – and they no longer expect their parents to help them buy a house, fund their education or pay for their wedding.
Kids making money: The future of work
Instead of traditional part-time jobs like babysitting and paper rounds, entrepreneurial kids are increasingly making money from bedroom businesses and trading crypto – rejecting a conventional career path in favour of being their own boss.
The legacy of lockdown
Young people’s spending habits changed dramatically after a turbulent year of remote learning, social distancing and quarantines – and they’re now redefining what it means to be ‘good’ with money.
How Gen-Z earn, spend and save
The Youth Economy is booming – and our analysis of Gen-Z's shopping habits, their preference for using cards over cash, and their approach to saving, suggests that they will be more financially-empowered than any generation before.