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The GoHenry Youth Economy Report
Download Gen Alpha—the New Family Finfluencers report, which reveals Gen Alpha's money habits and their positive impact on the family economy.
June 2023
Is this the end of the bank of Mum & Dad?
Although – or perhaps because – they’re growing up in a time of economic instability, today’s kids and teens are already on track to become the most financially empowered generation in history – and they no longer expect their parents to help them buy a house, fund their education or pay for their wedding.
February 2022
Kids making money: The future of work
Instead of traditional part-time jobs like babysitting and paper rounds, entrepreneurial kids are increasingly making money from bedroom businesses and trading crypto – rejecting a conventional career path in favour of being their own boss.
The legacy of lockdown
April 2021
Young people’s spending habits changed dramatically after a turbulent year of remote learning, social distancing and quarantines – and they’re now redefining what it means to be ‘good’ with money.
How Gen-Z earn, spend and save
September 2019
The Youth Economy is booming – and our analysis of Gen-Z's shopping habits, their preference for using cards over cash, and their approach to saving, suggests that they will be more financially-empowered than any generation before.