An exciting new chapter for GoHenry: we’ve joined forces with Acorns

An exciting new chapter for GoHenry: we’ve joined forces with Acorns

We’re excited to share the news that GoHenry and Pixpay have combined with the US saving and investing app Acorns to deliver financial wellness for families across the world, serving nearly 6 million people globally. This new alliance brings exciting innovation to our customers allowing us to work together to continue to innovate and prepare the next generation for a brighter financial future. 


We’d like to reassure our customers that these changes won’t affect our existing service, and it’s business as usual for our teams in the UK and Europe. In fact, these changes will create some exciting opportunities…watch this space for more news on that!. 


We believe that there’s never been a greater need for easy-to-use products that encourage everyone to build strong money habits by building confidence and practical experience in their ability to save, invest and budget. It’s always been our mission to make every kid and teen smart with money, and we’ll soon be in a position to expand this to include the whole family, with financial educational products for everyone aged 6 to 106! This means we will empower kids and adults alike to build strong money skills by putting the responsible tools of money management and education in the hands of kids, teens and adults, globally, through life’s many stages.


In the US, we will soon be known as ‘GoHenry by Acorns’. Our US members will have immediate access to Acorns to save and invest for their future – and Acorns’ customers will have access to GoHenry’s financial education app for kids and teens. 


Who is Acorns?

Acorns was founded in the United States in 2012 as an app to make saving and investing accessible to all, beginning with the empowering step of micro-investing. By putting the tools of wealth-making in everyone's hands, Acorns is a leader in U.S. consumer finance, serving over 4.5 million everyday Americans. Customers get automated investing in diversified portfolios, a simple retirement product, a bank account that helps people spend less to invest more, bonus investments from brands while they shop, an easy way to invest in their kids, and a foundation of financial education. 


“All kids around the world deserve access to responsible money management tools and financial education,”said Noah Kerner, CEO of Acorns. “GoHenry’s mission-driven approach is perfectly aligned with Acorns, which we expect will help us accelerate our roadmap and deliver global financial wellness through all of life’s stages.”


Help us achieve our mission

GoHenry pioneered a new category in financial education when we launched in 2012, and we now have over two million members across the UK and US, and more recently France, Spain and Italy, thanks to the acquisition of French FinTech Pixpay


Louise Hill, Co-Founder and COO of GoHenry, says: "Since we started on our mission to make every kid smart with money ten years ago, we have helped millions of young people do exactly that and this new relationship with Acorns will enable us to reach many millions more."


We’d like to thank each and every GoHenry member for their continued support – we can now look forward to empowering people at every life stage to build strong money habits. Please watch this space for more updates to come! 


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Written by GoHenry Published Apr 3, 2023 ● 2 min. read